crafted by photobiz

About Us

If you really want to know who Cheriefoto is here is the short version. This quote came to us through Richard Avedon (his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century). I feel this quote sums up how we feel about the art of photography and what we do and how obsessed, crazy and happy we are about the world of photography.

“I believe in maniacs. I believe in type As. I believe that you’ve got to love your work so much that it is all you want to do. I believe you must betray your mistress for your work, you betray your wife for your work; I believe that she must betray you for her work. I believe that work is the one thing in the world that never betrays you, that lasts. If I were going to be a politician, if I were going to be a scientist, I would do it every day. I wouldn’t wait for Monday. I don’t believe in weekends. If you’re headed for a life that’s only involved with making money and that you hope for satisfaction somewhere else, you’re headed for a lot of trouble. And whatever replaces vodka when you’re 45 is what you’re going to be doing. ” Richard Avedon

Thank you for coming to visit our site and explore our work...This website is a labor of love and showing our images to you is such a joy. This website is about love and life. Not only do we shoot people and things that we love we shoot life, memories and the comedy of it all. We love what we do. We are crazed photographers that are so passionate about this art form called photography we are kind of obsessed actually living and breathing the ideas and techniques that will fill our next photo shoot and how to be better photographers and people, how to make that next image even greater, how we can explore a new and exciting angle, invent something that no one else has thought of, how we can make our Bride look ohhhh so amazing or our Boudoir subject's lighting look over the top dreamy. Welcome to see the efforts of the last few years of all the ideas, weddings family shoots, animals portraits, kids pictures, flower art shots, fashion photo shoots and corporate commercial photography that we have done and loved them all. We are artists that love a challenge and love something new. The crazier the idea, well we are your photographers. We shoot IDEAS. We cannot be labeled as any one type of photographer we love to experiment to much for that....Therefore we have new and interesting ideas and visions for all the many projects that come across our screens…We love what we do (I know it is so clichéd but true) and we love our clients which is why we really feel a bond with our people and the experience of shooting their wedding, portrait or project is not just a photo job. It is an experience and usually such an experience that we bond not just for the time of the shoot but really we become family. This kind of time together is really a profound time. Whether we are shooting a wedding, making heirlooms for families which what could be a better job or we are dong a campaign for a company that is showing their products that they have put their heart and soul into it is a special "bubble of love" that we get into together to create images that are forever cherished. We travel back and forth from LA, Las Vegas  to Los Gatos.

 We are totally excited about our new studio in Los Gatos in Northern California just outside of San Francisco. It is the most charming Victorian house full of nooks and cranies where the most amazing and fun images are emerging. With our lead photographer T the Boudoir is to die for. It is so fun just to go and hang but to do a shoot is just such a joy. We transform our girls into sexy vixens and have a ball doing it. After training for years together to shoot and do the art of Boudoir it is now such a reality for this lovely community just outside of my love San Francisco.

Weddings.....We have the best team in the biz...and can cover any wedding....Just ask us....We are eager to hear about your wedding, ideas and suggest how we can help...Or if you need ideas....we are full of them!!!

 The Long Version:

 More about us. CherieFoto, are 2 prestigious Beverly Hills/San Jose photo studios, that have taken amazing photographs of children, weddings, bar mitzvahs and classy boudoir for 20 years. Cherie Steinberg, owner and lead photographer, entered the world of photography following a photography class at a university. “I fell in love with the darkroom & the camera,” Cherie was studying fine art, but photography seemed to be a great extension of what I was doing. Shortly after, I became an apprentice in a photo studio. “Photography is a beautiful art form....and I just love beautiful things,” With Cherie’s love for photography along with her partner Hedley Jones, and their three assisting photographers, CherieFoto has a knack for creating beautiful synergy resulting in beautiful imagery. Cherie has been a Nikon favorite and was asked to shoot the brochure for the D700, The wanted a woman to shoot this brochure for the first time and after scouring the world found Cherie on the Nikon stage in Las Vegas talking for Nikon. She has been fortunate to be an educator for other photographers for the past 7 years and has travelled the country giving seminars and helping the eager new world of photographers understand their craft...

 

Cheriefoto shoots high-fashion editorial quite frequently, but splits her time shooting Weddings and Boudoir. “I love the beauty of a woman....I love dresses and of course, I love shoes,” she states revealing her love for taking photos of glamorous things. “I love weddings, fashion and couture. I am shooting a woman in the most beautiful of clothes and with my background in shooting fashion, I can assist any woman by standing her correctly to make her thin and beautiful. It’s a very natural thing for me to do. The segue way from the high-fashion couture world into weddings is a fluid transition for CherieFoto and her team of amazing photographers all trained by Cheriefoto. Our talent is to turn any woman into a fashion modelor a Playboy bunny—we can make her look really beautiful on her wedding day—that’s what we bring to the table.

 

The studio of CherieFoto is really involved in their couple’s needs, and they offer engagement sessions, which is included in the bridal package. When our couples come to the studio, we spend time with them—and we end up becoming best friends. We become their photographer for life. We feel bonded to them. The talented photographers at CherieFoto create a relationship with their clients where their clients become generational, shooting the bride and groom’s wedding, their children, and birthday parties for the kids. “We become like their doctor,” “We go to Thanksgiving with them and all kinds of events.”  CherieFoto takes the time to really explain to couples who are in the process of getting married what will happen—and will mentor them. Our philosophy is simple: to go to the client’s weddings and take great care of them. Our team allows the bride and groom to feel really comfortable so they may take the best pictures they possibly can.

 

The versatility at CherieFoto is really wonderful in the way that they can shoot with 35 mm cameras or digitally. “I love the 35 mm camera and can go anywhere with it— it’s an easy camera to work with.” Steinberg has an abundance of serious photography experience, because she has traveled around the world for seven years with her camera doing photojournalism. I was the first woman photographer for a major Canadian newspaper in Toronto.

 

A bride and groom would choose CherieFoto for their special wedding day for numerous reasons. “I think it has to do with personality and feeling comfortable and putting your photography in the hands of a professional,” she said, adding “It’s important to put your wedding day in the hands of professionals who know what they are doing...not just in photography, but with all services,”— this team of photographers are more than capable of doing just that. Their talent is so extraordinary; they’ve even been blessed with shooting celebrity weddings. “A lot of times, when my brides get to know me and understand me, they want me to create a vision for them. The brides and grooms give me freedom, but together we create award winning images.

 

CherieFoto will capture your wedding photos digitally or they can shoot in black and white, which is timeless and elegant.  The team is able to convert photos taken digitally to black and white, but they have requests to shoot film and it’s not a problem for them—they are more than happy and willing to do so. The team of CherieFoto are speakers for Nikon and regularly talk to other photographers who are just getting into the business. “We are kind of like junkies I must confess, while noting she can’t be away from her camera for more than three days. “I have to shoot new pictures every couple of days or I get ancy".

 

Hedley Jones is an experienced multi-media professional with an impressive array of creative credentials ranging from traditional broadcasting to digital music and photography.

He has been the recipient of several Black Music Awards in Toronto. Over the years, he has earned an enviable reputation as a true musical innovator and a genial radio personality with cross-generational appeal.

His roots are embedded in the world of music having started as a musician {drums} in Jamaica, in his teens. It was there that he helped his father Hedley Jones Sr. who designed and built one of the most famous studios in Jamaica "Studio One" for Clement Dodd aka "Coxone Downbeat" who helped to create the reggae beat back in the 60's, where Bob Marley recorded many of the groups early hits. He was also audio engineer on some of early Bob Marley and The Wailers recordings.

In the early ‘70s, Jones began his broadcast career with CBC Radio in Toronto, as a Writer/Producer for several highly acclaimed programs including the Juno nominated, daily morning variety show Eclectic Circus. In 1977, he secured his place in Toronto music history as a member of the original on air staff of the, then fledgling radio station CFNY FM. During his tenure with the station, which ended in 1993, “Deadly Hedley” became one of the city’s best-loved and most respected DJs, introducing audiences to the best in reggae, worldbeat and house music and shaping the musical tastes of a generation of Toronto listeners. Throughout the 90's, Jones remained a high profile Toronto has a radio personality on major market stations stations Q107, Mix 99.9 and Energy 108 which was Canada's first dance music station.... playing his unique blend of reggae, hip hop and electronica.

In 1996, sensing the coming convergence of music and the Internet, Jones co-founded Canada’s first internet broadcast station, with the late John Walters, the Virtually Canadian Broadcast Network which subsequently became the publicly traded Iceberg Media.com Inc. (Iceberg Radio is now one of the channels of new Canadian Satellite Radio. Through its entertainment portal, The Iceberg.com, created and deliverd audio and video programming over the Internet through a variety of distinct channels of content for which Jones served as Music Director. 1Groove.com featured the Best DJ's in Canada 24/7 in 1999-2002 which was Hedley's contribution to what has become common place on the Internet.

I retired from The Toronto music scene in the 2003 to explore my other passion, the visual side of me which is photography and also to be with my mate, partner and fellow photographer, Cherie Steinberg. Cherie is also a Toronto native who was one of the first women to work at the Toronto Sun as a photographer, she also started the "Sunshine Boys" page.

I came to Los Angeles in the fall of 2003 and together we have built the CherieFoto brand. We have created branding in several aspects of commercial photography including fashion, weddings which Cherie is really well known for and recently we have been shooting a lot more boudoir which we love. Also behind the scenes we have a new online business to sell some of the products that we are developing. For really cool photo edges that work with photoshop check them out here on this website.

Recently we both experienced our dream assignment....to shoot the brochure for the revolutionary Nikon D700 for Nikon Japan. (Highly recommended - I have been a Nikon shooter all my photographic life and I still shoot my Nikon F film camera)

It's a very exciting time for photography and at CherieFoto we are exploring all the possibilities that the digital age has given us. The new cameras have now pushed the boundaries of photography to new heights and we can now shoot in situations that were impossible only a year ago...and now even video have become a part of our still photography world. I have been waiting for the digital age all my life and now it's like being in a movie all the time....hey we are in Hollywood.

For me the digital world will compress several lifetimes in the next twenty years....I can walk around with a recording studio in my pocket and a camera that shoots almost in the dark.

(Nikon D700). Welcome to 2010.

 

CherieFoto travels a few times of year for destination weddings, and has an abundance of shooting in the heart of where they are, the beautiful city of Beverly Hills. “We are very lucky to be able to do this. Photographers like to work for ourselves.....we are independent thinkers.... and we are adventurous. It’s a beautiful thing to do in life—take pictures

Their work have appeared in many magazines worldwide some of which include:

 

Rolling Stone MagazIne

Grace Ormonde Wedding Style

The L.A. Times

Nikon World

Digital Photo Pro Magazine

Rangefinder Magazine

Los Angeles Magazine

Los Angeles Wedding Magazine

Your Wedding Day

Orange County Wedding Magazine

Bride & Bloom

Los Angeles Weddings

Studio Design & Photography

Style Me Pretty 

Towne & Country

California Wedding Magazine

Distinctive Magazine

Little Black Book

Digital Photo Pro

90210 Magazine

5280 Magazine

Professional Photographers

Palm Springs Life

Rangefinder Magazine

 

Cheriefoto are available to travel worldwide. They have done weddings in all corners of the world. One of their favorite places is The Isle of Capri ........They will travel anywhere........

 

 

 

 

Cherie Foto ©2015 * Beverly Hills * San Francisco * Las Vegas